wishbone
Brand owner
Wishbone
Category
Premium Pet Food
Type
Cats & Dogs
Project
Packaging Design
Realisations
Packaging Design & Product Visual System
Wishbone is a premium pet food brand aiming to stand out with a Gen Z audience in a highly competitive market. The brand identity already existed. The challenge was to design a bold, recognizable and differentiating packaging system.
My Role: Senior designer in charge of packaging design and product universe development, based on the existing brand identity.
My Challenges: Design a packaging system able to:
- Capture the attention of a young audience
- Stand out on shelf
- Remain clear and consistent across the full product range
Approach:
The existing brand identity was translated into a strong, scalable packaging system.A strong focus was placed on information hierarchy to ensure fast and intuitive reading at shelf level.The visual universe was designed to resonate with Gen Z while remaining premium and production-ready.
FR
ENG
Moodboard:
Early visual exploration defining a joyful, modern and Gen Z–friendly energy, balancing premium cues with playful expressions.
Macro details:
Images: Typography, color blocks, illustrations, graphic details
Outcome:
A distinctive and cohesive packaging universe, aligned with the brand identity, designed to stand out on shelf and improve range readability.
Let’s COOk
your next
big thing.
Order
Now!
wishbone
Brand owner
Wishbone
Category
Premium Pet Food
Type
Cats & Dogs
Project
Packaging Design
Realisations
Packaging Design & Product Visual System
Wishbone is a premium pet food brand aiming to stand out with a Gen Z audience in a highly competitive market. The brand identity already existed. The challenge was to design a bold, recognizable and differentiating packaging system.
My Role: Senior designer in charge of packaging design and product universe development, based on the existing brand identity.
My Challenges: Design a packaging system able to:
- Capture the attention of a young audience
- Stand out on shelf
- Remain clear and consistent across the full product range
Approach:
The existing brand identity was translated into a strong, scalable packaging system.A strong focus was placed on information hierarchy to ensure fast and intuitive reading at shelf level.The visual universe was designed to resonate with Gen Z while remaining premium and production-ready.
Moodboard:
Early visual exploration defining a joyful, modern and Gen Z–friendly energy, balancing premium cues with playful expressions.
Macro details:
Images: Typography, color blocks, illustrations, graphic details
Outcome:
A distinctive and cohesive packaging universe, aligned with the brand identity, designed to stand out on shelf and improve range readability.
Let’s COOk
your next
big thing.
Order
Now!
wishbone
Brand owner
Wishbone
Category
Premium Pet Food
Type
Cats & Dogs
Project
Packaging Design
Realisations
Packaging Design & Product Visual System
Wishbone is a premium pet food brand aiming to stand out with a Gen Z audience in a highly competitive market. The brand identity already existed. The challenge was to design a bold, recognizable and differentiating packaging system.
My Role: Senior designer in charge of packaging design and product universe development, based on the existing brand identity.
My Challenges: Design a packaging system able to:
- Capture the attention of a young audience
- Stand out on shelf
- Remain clear and consistent across the full product range
Approach:
The existing brand identity was translated into a strong, scalable packaging system.A strong focus was placed on information hierarchy to ensure fast and intuitive reading at shelf level.The visual universe was designed to resonate with Gen Z while remaining premium and production-ready.
Moodboard:
Early visual exploration defining a joyful, modern and Gen Z–friendly energy, balancing premium cues with playful expressions.
Macro details:
Images: Typography, color blocks, illustrations, graphic details
Outcome:
A distinctive and cohesive packaging universe, aligned with the brand identity, designed to stand out on shelf and improve range readability.
Let’s COOk
your next
big thing.
Order
Now!
